In mid-2007, Eric relocated to Indiana and had to sell his home in Grant Park. He was pretty realistic when it came to pricing. And as a commercial designer by trade, he knew the value of appropriately “staging” his home for sale. What Eric really needed help with was marketing the property.
In the beginning, Eric chose to go with an agent that a friend referred, even though that agent was not that familiar with the neighborhood. It didn’t really matter to Eric: he thought as long as they had a sign in the yard and his home was in the listing service, it would sell.
After a couple of months with no offers – even after a price reduction – he called me. I checked out Eric’s home, looked at the pricing strategy, and told him exactly why it wasn’t selling – it wasn’t the price, the condition or the location. It was the marketing.
As soon as I took on the project, I had a professional photographer shoot photos in and out, rolled out an aggressive interactive and print advertising plan, and had two competing offers within 7 days. By the time the home was under contract, Eric was looking at a sales price that was above his asking price – a nice surprise in such a slow market.
“When it came time for closing, Rob made sure I had everything in order,” says Eric. ”In fact, I didn’t even have to come back from Indiana – I just signed a few papers and faxed them back. Rob took care of everything else.”
Eric says, “If I had to do it all over again, I definitely would have chosen Rob from the beginning. It’s so important to have a Realtor who’s familiar with the neighborhood, can be accessible to show the property, and knows what other homes around the corner are selling for. So if you’re looking to sell your Grant Park home in the near future, definitely give him a call”
- Eric C.